Data Protection and Encryption Client

Services

• Content audit + scoring

• Data analysis

• Persona development

• User journey mapping

• Editorial strategy

• Competitive analysis

• Content marketing plan

• Content governance policies

The Project

Following a large investment, an emerging cybersecurity organization sought to shift their early stage marketing strategy to reach more sophisticated enterprise-level users.

Results

By analyzing data from surveys, interviews, and website analytics a persona-driven strategy was devised to reach highly technical audiences with useful content and resources.

Users consistently cited a need for information about the following:

• Cybersecurity and encryption trends,

• Best practices in data privacy for the cloud, and

• Legislative issues.

A rigorous publishing plan resulted in original content in a range of formats from authored articles to carefully researched whitepapers. It also led to an innovative online resource library featuring in-depth guides and perspectives from internal subject matter experts as well as notable cyber thinkers and scholars.

Due to the agreement with this client, images and work product cannot be shared. Get in touch for more information and samples.