Sandy Spring Bank

Services

• Content auditing + scoring

• Content inventory

• User research

• Data analysis

• Copywriting

• Project management

The Project

Sandy Spring Bank was founded in 1868 as a cooperative for Quaker farmers to lend financial assistance to their neighbors. Since then, it has evolved into a distinguished financial leader known for delivering high-quality services to its customers and communities.

The bank was eager to accomplish three core objectives:

• Provide a modern yet friendly experience for their customers

• Appeal to a broader range of prospects with diverse needs

• Improve its online reputation and its customer loyalty and satisfaction as measured by Net Promoter Scores

Sandy Spring Bank’s website required a complete transformation, inside and out.

Results

Research and the subsequent analyses found a need for an expansive online information hub to drive more users to the website for self-service options. A primary aim was to reduce the number of calls, wait times, and complaints from customers.

The award-winning new site delivers:

• An enhanced user experience, having eliminated legacy integrations and third-party interfaces that created friction for users

• Friendly interfaces with persona-driven navigation and messaging

• A fully searchable and optimized library that also serves as the engine for the site’s chatbots and personalized content

• Critical security features and protections for financial services organizations and their customers

Get in touch for more information and samples.